Reality On Hold


Invented by Digital Waterworx, Reality On-Hold™is truly a one-of-a-kind service.

Stand Out

Unlike traditional messages, Reality On-Hold™will set you apart from your competitors.

Hassel Free

No monthly or annual contracts. Fees are based on single productions.

This is the reality

The time when a caller is on-hold is extremely valuable. It can be used to inform, entertain, and educate callers. Most companies today have something playing on hold for their callers (or at least they should), but the vast majority of those messages are quite ineffective—they’re poorly scripted, the voiceover talent lacks enthusiasm, and the music sounds like it should be on an elevator.

Enter Reality On-Hold™. The idea was the brainchild of Digital Waterworx founder David Goldberg, stemming from the prolific infusion of Reality TV shows and the obsession that followed.

What is it?

Simply put, Reality On-Hold™is a short-form radio talk show that plays to your customers while they’re on hold.

Here’s how it works.

We conduct a brief interview with the CEO, marketing executive, director of sales, or just about anyone who can properly represent the company. Then the interview is edited down to approximately 10 minutes, complete with a musical intro, announcer, and host. Once completed, the production is then integrated into the client’s phone system. When callers are placed on hold, instead of hearing silence, commercial radio, or a boring conventional message, they get to hear what appears to be a radio show featuring the client as the guest.

The best part is that since it sounds so real, callers tend to pay more attention to the program. And real it is—because it’s completely unscripted, fun, friendly, and most importantly—a departure from the every day “on-hold experience”.

All Reality On-Hold™productions are 100% buyout with no lock-in contracts or ongoing commitments.

What do clients say about Reality On-Hold™?

We’ve received positive comments from our customers about the conversation between my service manager, parts manager, and me. I’ve received numerous compliments, even from my competitors.

Lance Cotten, General Manager Mercedes-Benz of Massapequa

“What radio show were you on, and when?” That’s the common thing we hear from patients. It really adds a high degree of credibility. Even the reps that call on us say the same thing. The Reality On Hold is a much more effective marketing tool than the previous productions we had from Digital Waterworx. People actually listen now.

Allan Mohr, DDS

“Put me back on hold for a second…I was just listening to something interesting.” How often does a client ask you that—to be put back on hold? Since we started using Reality On Hold, that’s a common request.

Michael Appollo, EVP Sales Network Solutions and Technology

DWX-8000 Message On Hold Player

For the best possible message-on-hold sound quality, we proudly offer the DWX8000USB Digital Playback System. This state-of-the-art device was created specifically to our exclusive specifications.

All productions © Digital Waterworx Ltd. Unauthorized use prohibited by law and will be prosecuted to the fullest extent of the law.