The challenge: The YMCA approached us with the desire to have a 1-minute music video created to promote their swimming instruction program. As a non-profit, they undoubtedly had a very small budget.
But, in order to make a music video, you first need…music. Our own Andrew Lubman rose to the challenge and wrote and recorded a catchy tune based on our client’s lyrics. This was an “all hands on deck” production involving our entire team. Every service we’ve provided since 1993 was incorporated.
The video was shot in 4 hours on site at the Bay Shore YMCA using the actual instructors, lifeguards, and past recipients of their instruction.